Skip to main content

· 5 min read

Where are you from?

I grew up in Kolkata, in eastern India. However, I spent much of my career working in storage development in Bangalore, which is further south.

Where did your passion for tech start?

When I started my engineering undergrad, I used a computer for the first time. I had many interests, I would have liked to study pure science (physics) or electronics engineering, but the job market in those fields is tough and you often would need a PhD. Computer science helped me get a good job straight out of university with Symantec.

Can you tell me about the patent you developed while working there?

Symantec has an invention disclosure program. Anyone can invent and disclose. You don’t need to ask anybody, “Is this patentable? Is this a good idea or not?”

I submitted an idea related to storage optimization. There were at least three rejections on similar topics prior to my application. So it was really unlikely that my idea would be accepted. But nevertheless, I gave it a shot.

The filtering committee reviews everyone’s ideas based on business merit. There are three possible outcomes: they might reject it, they might ask for additional information, or they might go for a patent.

Thankfully, they accepted my idea after a bit of modification. They took someone else’s work and merged my idea into it to make a single patent. I got a bonus and they gave me a gift – a big picnic bag with plates, a full cutlery set and a bottle opener. It was pretty nice!

What did you know about New Zealand before you moved here?

I moved here without visiting first. I did my research and watched a lot of YouTube videos: 14 Things to See in New Zealand, What type of backpackers accommodation to stay in, Where to hire a car or bicycle, Top restaurants in Auckland. I was an expert tourist before moving here. [laughs]

Moving halfway around the world is a big change. What was your experience like transitioning from India to Christchurch?

The cities I lived in in India were crowded. 10 million people live in Bangalore alone – twice the size of New Zealand’s entire population. More people live in a single city than in the whole country here. I like living somewhere less crowded. It’s quite nice.

What attracted you to work at Comet?

It’s rare to come across a data company in New Zealand, particularly in the product development space. When I saw the Comet advertisement asking for someone with a storage development background, I was really excited and immediately felt that this could be my next company.

When I joined Comet, it was on the smaller side, but they were growing at a really nice rate. Because I spent my career in different aspects of the storage industry, it was a good fit for me. The fact is everybody needs backup. No matter where you store the data.

Have you had new experiences in this role?

In previous roles, the scope of the features I worked on only required about two months of work. The feature that I am leading development on right now is much longer, it has many pieces. I’ve had to do quite a bit of research to form the development pathway. The fundamentals are the same, but different problems give you an opportunity to learn new things. And that keeps the work interesting.

What is collaboration like amongst the development team?

Because of the size of our team, everyone knows what everyone else is working on. We aren’t stuck in endless meetings for hours. It maximizes the amount of time we spend focused on the product.

For example, I sit next to Oscar who is working on the GUI side of the large feature I am working on. We can discuss things and make decisions efficiently. At larger companies that would go to an entirely different team, you wouldn’t know who is doing that job. Here we don’t have that hierarchy. I like smaller teams because they are often more productive.

What keeps you inspired and passionate about the work?

I really see Comet as a promising company. It has a big future. For each configuration, it needs to be scalable to work at that level and that brings new complexities with it. As the company grows, I am looking forward to growing with our clients because that brings new and interesting challenges.

How have you found the work culture at Comet?

The good thing about Comet is I feel comfortable. It’s easy to come and go and do the work on your own schedule. I like that flexibility.

What do you enjoy doing in your off time?

I watch a lot of animation and Disney movies with my young son. He’s almost three and he’s at the age where he’s asking lots of questions which is fun.

What’s the most remarkable place you’ve traveled?

After my wife and I got married, we visited Lakshadweep – a small archipelago of islands about 400 kilometers off the western coast of India. The environment is pristine. Limited tourists are allowed at once to preserve the natural environment. There is a coral reef and sandy beaches with beautiful views. The water is full of colorful fish and underwater plants. The nature there is unspoiled.

Do you have a favorite food?

I don’t have a favorite, I like to try all kind of things – as long as they’re cooked! I was watching a YouTube video where a Japanese cook was preparing shrimp. I would be perfectly happy if they fried that! I have no reservations about food. I’ll try all sorts of things.

· 7 min read

"Software is a fascinating industry because you can create something out of nothing. It’s like nothing else in the world. It’s purely creative work. What we’re doing here is craftsmanship. At the same time, it’s like construction work, it’s a laboring job. We’re here to do an honest day’s work and to produce great software."

- Mason Giles, CTO at Comet Backup

When did you first realize your passion for tech?

I have been a programmer ever since I can remember. Even when I was a kid. I probably had ten years of experience before I started working professionally.

My parents are in the medical sector. Back when their practice was all paper-based, Dad put together the office’s first database all by himself rather than using off the shelf software. He wasn’t a programmer by trade, but he nudged me in the right direction. Showing me how to write an IF statement, that sort of thing.

What are your interests or hobbies?

My hobby is software. Ever since I was a kid if there’s been something I wanted, I understood I didn’t have to wait for someone else to build it, I can build it myself. And if I can share that with other people online it’s great. I’ve probably released over 150 open source projects in my spare time over the last decade.

You were Comet’s first employee. Tell me about that journey.

I started working for Peter, Comet’s founder, ten years ago as a summer intern. My first job was with MyClient – Comet’s sister business. It was interesting work. I got 90% of the way through the development project before I had to go back to university. After that, I had a standing offer to come back.

What sparked the inception of Comet?

As a predecessor to Comet, Peter had an MSP business specializing in providing backup services. The backup products that were on the market had many problems. We had to do insane, invasive, and unusual things just to get them to work.

I researched emerging algorithms and chunking technologies online. What I found had great potential and I thought, ‘How can we build on these new ideas?’ At the same time, we saw more and more bugs and we thought, ‘Ah this is just ridiculous. What if we made our own backup software?’

We kicked around the idea within the office. It started to look more and more plausible based on our extensive years of experience in the backup space using other vendors' technologies. A few weeks later I sent the initial email out to Peter and Josh outlining how we’d do it.

What was in that initial plan?

I proposed a roadmap where we would build File & Folder backups first and then Disk Image later. We knew from running a commercial backup company that multiple products were needed to support different parts of the market. Based on that experience, it was very important to us that Comet have a unified management system so that MSPs could use a single product. It’s important to us to be comprehensive about what we support.

You’ve been at this for a long time. Were there any formative moments for you?

Before Comet, when I was working at the MSP, I took a phone call. The customer had lost their data and needed it back. I went through the settings, got a remote support session set up, went in to do a restore and… there was nothing there. My heart plummeted. I had to explain to the customer that their data was gone, and we couldn’t help them get it back. That was the worst phone call I’ve ever had with a client.

That was a formative experience in terms of how seriously I take this job. What we’re doing is incredibly important. We are dealing with people’s livelihoods. Data is extremely precious. We are the last line of defense when things go wrong.

Are there other areas from the early days that influenced the way Comet is today?

At MyClient, MSPs came to us with niche requests. We pushed down the route of making the software adjustable and adaptable. That sort of flexibility proved very popular.

With Comet, we decided to make the API flexible from the outset. We had experience working with other backup vendors' unaccommodating APIs and the many inconsistencies and bugs that resulted from that.

Clients use Comet in surprising ways. The only reason they can use the technology in ways we never anticipated is because our API is extremely introspectable and expandable. We’ve designed it so that people can stretch it to fit their needs.

As CTO you’ve made some foundational decisions that have proved to upend industry norms.

It’s important to make bold technical decisions that make things work better. That’s one of the main reasons we’ve been successful. Much of Comet’s software is programmed in Go. When we started, it was a very new language and that was a brave choice.

We had internalized trauma from our MSP days dealing with our competitors’ C# and Java-based backup products and knew the awful problems those languages inherently caused – such as terrible memory usage. One of Comet’s points of differentiation is that we don’t use Java.

A number of our clients have lived that same experience. When you hand them the keys to Comet, which doesn’t have any of those issues, it’s like you’ve taken them out of a broken house and moved them into a beautiful new home.

Software can be better. It’s just computers. We can make them do whatever we want. We don’t have to put up with bad software.

Why is it hard to give exact ETAs on new feature releases?

We can plan out how long we expect development projects to take. But all the unknown unknowns are what end up taking time. There are a lot of hard-won lessons.

It’s not like churning out your hundredth website or app. After the hundredth one you’ve got a pretty good idea of how long it takes. What we’re doing here is craftsmanship. No one has built this exact software before, we’re doing this for the first time. You learn quite a lot as you go along.

I’ve worked for enough tech companies to know that’s a pretty remarkable approach – building software with deep care and craftsmanship. You’re touching on why the work culture at Comet is so special. What else is in that recipe?

Part of it is Maslow’s Hierarchy of Needs. You’ve got to make sure the team’s basic needs are taken care of first – competitive salaries, good working environment, etc. Once you’ve got the basics down, then you need to ask yourself:

  • Are we working with cool, cutting edge technologies that we enjoy?
  • Is each team member learning new things?
  • Do we feel we’re having an impact?
  • Are we continuing to make brave decisions?

We encompass all those things in our work culture at Comet, which means we’re far enough up Maslow’s Hierarchy that we offer a pretty competitive experience to our team.

Do you have a dream job?

I love what I do. I get to write code every day, I have a lot of autonomy and I get to make a difference. It’s really hard to beat that. I think there are three things you need in a job:

  • Something you’re good at.
  • Something you enjoy.
  • Something that pays well.

A lot of people don’t ever get all three at once. I’m very lucky to have hit that trifecta. Software is a fascinating industry to be in because you can create something out of nothing. It’s purely creative work. It’s like nothing else in the world. At the same time, it’s like construction work, it’s a laboring job. We’re here to do an honest day’s work and to produce great software. The fact that it pays well and the fact that I’m good at it and I enjoy it. It’s not a bad gig.

· 3 min read

New solution for service providers powers enhanced data protection and reduced recovery time

Boston/Christchurch – September 9,  2020 – Wasabi, the hot cloud storage company, today announced full interoperability with Comet Backup’s newly-announced Disk Image backup functionality.

Together, the solution empowers service providers with the powerful capability to protect their customers’ entire disks and partitions on Windows for full system ‘bare-metal’ recovery with the ability to restore systems to a physical machine, VM or the cloud.

“We’re confident this new functionality will allow Wasabi users to easily protect their customers from disaster while providing the full recovery options needed for everyday business operation,” Mason Giles, Chief Technology Officer at Comet Backup shares.

With many businesses transitioning to flexible working environments, Wasabi and Comet knew delivering this capability to users was an important next step. “Service providers are increasingly seeing demand from their customers for total system protection and rapid recovery time objective to ensure business continuity and minimal down time. Comet’s new Disk Image functionality not only fills this requirement for service providers but also provides new areas of potential revenue growth for them,” says Josh Flores, Comet Backup’s General Manager.

“Service providers are playing a critical role in their customers’ accelerated digital transformations as we’ve all had to embrace ‘working from everywhere,” said David Friend, Wasabi’s CEO. “These newest storage, backup and recovery capabilities from Comet and Wasabi give our service providers a powerful offering to further cement their status as their customers’ trusted tech advisors at an incredibly critical time.”Disk Image backup is further enhanced with existing Wasabi and Comet solution partnership benefits such as secure AES-256-CTR encryption during backup, transit and at rest. Efficiency is provided through client-side deduplication and the ability to backup directly from client devices to Wasabi Hot Cloud Storage.

The combination of these benefits coupled with Disk Image functionality provides a modern, robust backup platform for service providers and IT professionals seeking to ensure the protection of their customers.

About Wasabi

Wasabi provides simple, predictable and affordable hot cloud storage for businesses all over the world. It enables organizations to store and instantly access an infinite amount of data at 1/5th the price of the competition with no complex tiers or unpredictable egress fees. Trusted by customers worldwide, Wasabi has been recognized as one of technology’s fastest growing and most visionary companies. Created by Carbonite co-founders and cloud storage pioneers David Friend and Jeff Flowers, Wasabi has secured $110 million in funding to date and is a privately held company based in Boston.

Follow and connect with Wasabi on Twitter, Facebook, Instagram and our blog.

Wasabi PR contact

InkHouse for Wasabi wasabi@inkhouse.com

About Comet Backup

Comet provides light-weight, fast, re-brandable backup software supporting customers in over 90 countries, in 10 languages.  We pride ourselves on being 100% channel focused, equipping the service provider industry with a customizable solution. Our integration partners include: Wasabi, Let’sEncrypt, Amazon AWS, Google Cloud Storage, Microsoft Azure, Backblaze B2, OpenStack and more.

Connect with us: www.cometbackup.com | Twitter | Linkedin

Comet PR Contact

Natalie Marinelli Marketing Lead, Comet Backup press@cometbackup.com

· 2 min read

Protecting disks and partitions on Windows for system recovery and restoring system to either physical machine, VM or cloud

Read the original article here.

This is a Press Release edited by StorageNewsletter.com on September 2, 2020 at 2:13 pm

Comet Backup announced their products – Comet Enterprise and CometGo! – will offer ‘Disk Image backup functionality in the latest quarterly version of their software.

This allows service providers the capability to protect disks and partitions on Windows for system ‘bare-metal’ recovery with the ability to restore systems to a physical machine, VM or the cloud.

“We’re confident this new functionality will allow our customers to easily protect their customers from disaster while providing the full recovery options needed for everyday business operation,” Mason Giles, CTO. “This is really the next evolution of our backup capability and builds upon our feedback and learnings from service providers that currently utilise our existing Files and Folders backup service.

With many businesses transitioning to flexible working environments, Comet accelerated their development roadmap to deliver this capability.

Service providers are increasingly seeing demand from their customers for total system protection and rapid RTO to ensure BC and minimal down time. Our new Disk Image functionality not only fills this requirement for service providers but also provides new areas of potential revenue growth for them,” says Josh Flores, GM.

Disk Image backup is further enhanced with existing Comet benefits such as secure AES-256-CTR encryption during backup, transit and at rest. Efficiency is provided through client-side deduplication and the ability to backup directly from client devices to storage, or leverage a number of cloud storage providers such as AWS, Backblaze B2 or Wasabi Cloud Storage.

The combination of these benefits coupled with Disk Image functionality provides a backup platform for service providers and IT professionals seeking to ensure the protection of their customers.

Pricing:

About Comet Backup It provides light-weight, fast, re-brandable backup software supporting customers in over 90 countries, in 10 languages. It is 100% channel focused, equipping the service provider industry with a customizable solution. Integration partners include Amazon AWS, Google Cloud Storage, Microsoft Azure, Backblaze B2, Wasabi, Let’sEncrypt, OpenStack.

Read also: Wasabi and Comet in Partnership to Protect Data Service providers can earn more and charge less for secure cloud backups to protect vs. ransomware. February 18, 2020 | Press Release

· 3 min read

Service providers can offer enhanced data protection and reduced recovery time with this new functionality

Read the original article here.

Summary

  • Comet Backup debuts Disk Image backups and recovery through their white-label backup software solutions, Comet Enterprise and CometGo!
  • Customers can protect entire disks and partitions on Windows for full system recovery. Users can restore their system to either a physical machine, VM or the cloud.

Christchurch, New Zealand – August 26, 2020 – Comet Backup announced their flagship products — Comet Enterprise and CometGo! — will now offer Disk Image backup functionality in the latest quarterly version of their software released this week.

This allows service providers the capability to protect entire disks and partitions on Windows for full system ‘bare-metal’ recovery with the ability to restore systems to a physical machine, VM or the cloud.

“We’re confident this new functionality will allow our customers to easily protect their customers from disaster while providing the full recovery options needed for everyday business operation,” Mason Giles, Chief Technology Officer at Comet Backup shares. “This is really the next evolution of our backup capability and builds upon our feedback and learnings from service providers that currently utilise our existing Files and Folders backup service.”

With many businesses transitioning to flexible working environments, Comet accelerated their development roadmap to deliver this capability. “Service providers are increasingly seeing demand from their customers for total system protection and rapid recovery time objective to ensure business continuity and minimal down time. Our new Disk Image functionality not only fills this requirement for service providers but also provides new areas of potential revenue growth for them,” says Josh Flores, Comet Backup’s General Manager.

Disk Image backup is further enhanced with existing Comet benefits such as secure AES-256-CTR encryption during backup, transit and at rest. Efficiency is provided through client-side deduplication and the ability to backup directly from client devices to storage, or leverage a number of popular cloud storage providers such as AWS, Backblaze B2 or Wasabi Cloud Storage.

The combination of these benefits coupled with Disk Image functionality provides a modern, robust backup platform for service providers and IT professionals seeking to ensure the protection of their customers.

About Comet Backup

Comet provides light-weight, fast, re-brandable backup software supporting customers in over 90 countries, in 10 languages.  We pride ourselves on being 100% channel focused, equipping the service provider industry with a customizable solution. Our integration partners include: Amazon AWS, Google Cloud Storage, Microsoft Azure, Backblaze B2, Wasabi, Let’sEncrypt, OpenStack and more.

Connect with us: www.cometbackup.com | Twitter | Linkedin

Media Contact

Natalie Marinelli Marketing Lead, Comet Backup press@cometbackup.com

· 2 min read

Who are you talking to when you’re on a support call with Comet? Nicholas (Sales Engineer) is our support guru. A large, professional microphone sits on his desk to ensure a clear line of communication with our clients. “It’s great to connect with people remotely. I love that we work with businesses located all over the globe.”

Nick’s passion for technology started at a young age with gaming. Fun fact, as a teenager, Nicholas won the first-ever Australian Mario Kart Tournament event held by Nintendo. The final match was a showdown between top competitors on the newest game. “I caused a pileup on Rainbow Road trying to avoid the deadly Blue Shell that goes after the player in first place. I slowed down to let the others pass me. Instead, my competitors slowed down too. It ended up hitting all of us! That made the crowd laugh.”

The Blue Shell has a reputation for smashing dreams since the mid-90s. And let’s face it, nothing smashes dreams like IT problems. Before joining the Comet team, Nick previously worked for an MSP. “I wish I’d had Comet Backup to manage customer’s data back then.”

Nick loves researching technologies that are pushing the envelope, whether that’s AI, neuroscience, autonomous vehicles, or the burgeoning possibilities for VR. “My hobby is learning. I focus on one thing until I get good at it. If you keep learning, you’re going to get results. It’s awesome to see once you’ve internalized what you’ve learned, your progress jumps really fast.” Nick’s always looking for opportunities to improve and develop – be that in the realm of tech or studying business management with an entrepreneurial lens.

What keeps him excited and passionate in his role here at Comet is the growing team size. “The technology behind our software is cutting edge. It’s exciting when we have new features. With more developers on the team, we’re pushing out new features at a greater rate. We’re able to work on the small changes alongside the larger features. That’s really exciting.”

“The technology behind our software is cutting edge. That’s really exciting.”

- Nicholas, Sales Engineer

· 4 min read

Like many company leaders, due to government lock-downs, I’ve been forced into a change of scenery. Over the next few weeks, I’ll share some ideas and experiences from my background in business. We’re all in this together, I hope my ideas are useful to you in some way.

“Only those who will risk going too far can possibly find out how far one can go.”

- T.S. Eliot

What is the Entrepreneur Trap?

I have spoken to countless business owners whose business "used to be much larger". Regardless of the type of business, if I ask them about their story, it is always the same.

They Grew. They typically started as a sole trader, exploiting their own training or skill, be it architect, designer, programmer, plumber, whatever. They looked after their customers, gained a reputation and business grew. They hired staff to help. It was exciting. The trap was set...

Paperwork, HR and QC took over. They soon found themselves spending their evenings doing paperwork and their days relentlessly trying to manage a team, write proposals, manage stock and deal with quality issues that never existed when they were a sole trader. They tried to solve their personal workload issues by hiring more staff, but it never worked. They never quite figured out why it got so hard.

They downsized. Eventually, it got too much. They got rid of the staff - except for perhaps one or two. They got back on the tools. Stress reduced, and they made more money than they did as a larger company, vowing never to go back to it.

We all know someone like that. Perhaps it’s you. I call this the “Entrepreneur Trap”. The Entrepreneur treats their business as an extension of themselves, adding resources and marketability to their own skill, but never allowing the business to become a separate entity.

Avoiding the Entrepreneur Trap

Business owners need to find a way to overcome this trap. Their own involvement in the business actually holds it back. They need to ask the question "how can I sack me?". Every business owner thinks they are indispensable. It's never true, even when it appears the owner is essential.

Oprah Winfrey leveraged her own reputation to create her production company “Harpo”, and launched the “Oprah Winfrey Network” TV station. If a seemingly indispensable people can extract themselves from their own business as she did, then so can the plumber or architect. The question is "how?".

I've been on that journey with 5 businesses of my own. There is no simple answer, it's never the same, but there is always a way. Owners like the idea of being free of their business. I just think they're looking at it the wrong way. Their business needs to be free of them.

Thanks

Thanks for allowing me to share my ideas. I have enjoyed writing this series of posts and I hope you got something useful from them.

For those of you that have taken note of my signoff (below). The language is Te Reo Māori (The Māori Language), which is the native language of the indigenous people of New Zealand. Although not widely spoken, it is an official language of New Zealand (along with English and NZ Sign Language) and has undergone a resurgence in recent years.

I hope to share my thoughts in future Blog articles. But now that we are back in the office, and life is heading back towards our future normal, I'm going to sign off for now.


Kia mau, kia ū, otirā, kia haumaru (Hold fast, stay strong, furthermore be safe). Peter Thomas, Director, Comet Backup


Need help configuring computer backups?

A lot of our partners are using this downtime to migrate data backup customers to Comet. During this time, we are offering free hands-on support to customers wanting to migrate your computer backup customers to Comet Backup.

We can help with that.

· 4 min read

Like many company leaders, due to government lock-downs, I’ve been forced into a change of scenery. Over the next few weeks, I’ll share some ideas and experiences from my background in business. We’re all in this together, I hope my ideas are useful to you in some way.

“Predicting rain doesn't count, building the ark does.”

- Warren Buffett

Yep, business is unpredictable. Who knew?

In 20 years of business, I’ve learned that unpredictability is well, almost predictable. You just don’t know the ‘what’ and ‘when’…

There are a few fundamentals that I have learned. Not all of these can be applied to all businesses, but for me, they have helped me build secure and resilient businesses.

Build and keep a good team. Keeping a team for the long term and supporting them through ups and downs gives a strong base of knowledge and experience in the company. You can leverage that in good times and bad.

Keep Admin systems slim. Admin bugs me... it seldom adds any tangible value to customers. It's just an internal cost, so I keep it as small as possible. At Comet, we have almost zero human input into administration. Our office is 100% paperless. We never manually send invoices, payments are automatically reconciled, income and payroll-tax are calculated and paid automatically. Accounting is cloud-based and linked to our accountant’s office. If our office burnt down, and we never returned, it would barely be an inconvenience.

Build recurring revenue. I love recurring revenue businesses. Look for ways you can add value to your customers for a “small monthly fee”. Licensing, service contracts, support agreements, reviews, renewals – anything that makes their life easier, and smooths your revenue. Create a system and automate the billing, it’s lifeline in difficult times.

Work on relationships, in good times and bad. Relationships are like bank accounts; you make deposits and withdrawals. Make sure you’re doing lots of depositing in the good times, you might need to make an unexpected withdrawal when trouble hits.

Sell before you buy. If you are a stock-holding business, talk to your suppliers about just-in-time stock management, deferred payments, sale-or-return or other arrangements that help you sell product before you have to pay for it.

Consider pre-payments. My favorite coffee shop has a discounted pre-pay card that I can charge up with coffees in advance. It’s good for them and for me! We do a similar thing at Comet. Customers pre-pay and we give them extra free credits. This gives them total control of how much they spend and when, so they are in control of their own cash-flow.

Chase the little fish. Salespeople expend a lot of time chasing the biggest customers. Don’t get too hooked on those “whales”. They will lever your pricing down, your competitors will constantly be knocking on their door and they contribute a disproportionate amount of revenue compared to profit. A broader range of smaller customers will spread your risk, be more loyal and often result in more profit.

Next time, I’m going to talk about avoiding the “Entrepreneur Trap”


Kia mau, kia ū, otirā, kia haumaru (Hold fast, stay strong, furthermore be safe). Peter Thomas, Director, Comet Backup


Need help configuring computer backups?

A lot of our partners are using this downtime to migrate data backup customers to Comet. During this time, we are offering free hands-on support to customers wanting to migrate your computer backup customers to Comet Backup.

We can help with that.

· 4 min read

Like many company leaders, due to government lock-downs, I’ve been forced into a change of scenery. Over the next few weeks, I’ll share some ideas and experiences from my background in business. We’re all in this together, I hope my ideas are useful to you in some way.

“Success is a lousy teacher. It seduces smart people into thinking they can’t lose.”

- Bill Gates

You've been here before

If you were starting your business today, you would have costs but no revenue. You would expect to run at a loss. Staff would work on activities that create future revenue, developing services and making products that can be sold. It’s normal for a new business to run at a loss for a time while it builds its offering.

For a mature business, having costs suddenly outstrip revenue can be a shock. After having been profitable, it can be hard to return to the mindset of “building a business”. You did that when you started the business, can you do it again now?

If you’ve suddenly got too many staff due to a loss of revenue, you may be able to redeploy them to projects that will jump-start the business? Sometimes it is necessary to lay off team members; but this shouldn’t be the default course of action.

If you need to downsize, do it now

Businesses that do need to shed staff, usually do it too late. Most businesses that lay off staff do so within the last quarter of a recession. By then, they have bled all their cash, missed opportunities and suffered a drop in morale. To put a nail in their own coffin, they then go and lay off their experienced people right before things start to pick up. If you absolutely must shed staff, do so now.

But don’t be too hasty. If you’ve been through a couple of business cycles, you will know how long it takes a new team member to become productive. Months, or even years. If you’re thinking holistically about your business, you might be able to redeploy people into new areas of opportunity or tasked with their own cost-reduction project.

What if you were starting out again?

Think about what your business looked like when it was a start-up, and see if you can redeploy staff to meet the needs of your new, emerging company. Here are some ideas:

  • Optimize administration by moving to automated invoicing, accounting and debt collection. You can task an idle staff member with this project.
  • Call existing customers to see if they need any help. They are more likely to answer your call when they’re working from home.
  • Look through old databases of contacts and see if you can make a marketing list of new prospects.
  • Start a new project. Could an Idle staff member begin building a new project for you? I started two successful businesses that way.
  • Look for internal efficiency. Clean out your CRM, tidy databases and get internal systems working efficiently so that you are ready to move when things pick up.

Your team have been your biggest investment. You have invested time, resources and money in them well over and above their salary. Don’t give that investment to your competitor by letting that person go. Hang on to them and they will reward you by growing your business on the other side.

Next time, I’m going to talk about how you can use your lock-down time wisely.


Kia mau, kia ū, otirā, kia haumaru (Hold fast, stay strong, furthermore be safe). Peter Thomas, Director, Comet Backup


Need help configuring computer backups?

A lot of our partners are using this downtime to migrate data backup customers to Comet. During this time, we are offering free hands-on support to customers wanting to migrate your computer backup customers to Comet Backup.

We can help with that.

· 4 min read

Like many company leaders, due to government lock-downs, I’ve been forced into a change of scenery. Over the next few weeks, I’ll share some ideas and experiences from my background in business. We’re all in this together, I hope my ideas are useful to you in some way.

“A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty.”

- Winston Churchill

Find the opportunity

Many of your customers have just had their world upended. Some businesses have been forced to close, but many others are adjusting to working from home. This creates opportunities for MSP’s.

Remote workers have specific needs. Laptops & mobile hardware, secure connections, video conferencing, collaboration, virtual meetings, remote support. These are all the new normal. Instead of predictable, tidily configured office environments, people are suddenly working from home in much less predictable and considerably less-secure environments.

The Guardian reported on a surge in hacking as workers take corporate computers out of the office and work from home. ABC News reported on techniques are being used to hack video conference calls within the Zoom App. There are many other reports of increased hacking, malware and even direct cyber attacks on hospitals at this time.

The working-from-home revolution creates a huge opportunity for managed service providers. The three main opportunities are Remote Support, Cloud Services and Backup. Backup is going to be particularly important. People can no longer rely on data being centralized in office servers, NAS or SAN devices. We are seeing an unprecedented dispersion of data. Cloud computing can solve this to an extent, but there is an increasing demand to keep copies of critical data in one centralized location.

It’s critical to listen to customers at any stage, but none more than now

Now is a great time to get the attention of your customers and talk to them about how you can support their business through this new revolution. Smart businesses will embrace this and call it an opportunity. Others will be overcome by the size of the challenge. Successful MSP’s will thrive in this new environment as will many of their customers.

Getting started

Identify your most affected customers. You can probably filter your customer base using your knowledge of their workforce size and type of business.

Make a list of work-from-home tools you can provide. You already have a suite of great services, think of the ones that are most effective in this situation.

Write one or two whitepapers about how to work from home effectively. Upload the papers to your website (good for SEO) and email an excerpt to your customers. Start with the most affected ones.

Talk to your customers. Right now, we are phoning all of our customers, wherever they are in the world. There are a lot of them and it’s taking a lot of time. That’s ok, we have time. If you haven’t heard from us yet, you can book a call.

Listen to your customers. The purpose of calling our customers is not actually to talk. It’s to listen. They’re teaching us about what we need to be doing. It’s critical to listen to customers at any stage, but none more than now.

Next time, I’m going to talk about how you may need to redeploy staff for resilience and success.


Kia mau, kia ū, otirā, kia haumaru (Hold fast, stay strong, furthermore be safe). Peter Thomas, Director, Comet Backup


Need help configuring computer backups?

A lot of our partners are using this downtime to migrate data backup customers to Comet. During this time, we are offering free hands-on support to customers wanting to migrate your computer backup customers to Comet Backup.

We can help with that.